Body positivity

Empowering Body Positivity Through Fashion

Our body image plays a major role in the kind of life we choose to live. How a person thinks and feels about their body can affect their confidence and overall well-being. While the way people feel about their bodies has been affected adversely by the ideal body size that is displayed in society and even the fashion industry, it is up to you to decide how any of these factors affect your view of your body.

Everyone has a unique body shape and embracing all of your insecurities and imperfections is a step in the right direction which is body positivity. From the shape of your body, the type of clothes you wear, and how you see yourself when you look in the mirror, all of these things can affect the way you feel about your body. To rise above the ashes, live a beautiful life, and let go of all your fears and insecurities, you need to be positive about your body image in any type of clothes you wear. Hence, we encourage positive body image through clothing.

What is Body Positivity?

Body positivity is not just a social movement but a choice in your way of life. It is the acceptance that all bodies are beautiful, regardless of shape, size, skin tone, physical abilities, gender, and the challenging standards of beauty that we face in the present day.

Fashion is a huge factor that can promote body positivity, it sends a message that you feel comfortable and confident in your own skin, regardless of the ideal society norms. With clothing brands that support body positivity, there is a wide range of sizes for women to choose from and explore different personal fashion styles.

Why is body positivity important?

There are different reasons why body positivity is important. The major reason is that it can affect our overall well-being. When a person has a poor body image, it can trigger different disorders with their diet, and the way they look, it can also trigger anxiety, self-hatred, suicidal thoughts, eating disorders, low self-esteem, and even depression.

All of these things can spiral and lead a person to fall through the cracks leaving them at a very low point physically, mentally, and emotionally. This can be risky and harmful to a person's mental health. Hence, developing a positive body image is important, but it can take effort and time to develop.

How do you empower body positivity through fashion?

By embracing body positivity through fashion, you need to start by changing your view of what an ideal body looks like. Clothes are meant to fit your body and not vice versa. Sometimes we can be harsh on ourselves, so learning to love every body type and size in the fashion industry is the first step towards embracing body image.

Slowly, you can develop this and make it the norm which will make it easier for you to implement it on yourself. Don’t fit yourself into one box of style. Explore different clothing styles and designs, only by doing this would you truly figure out what style you love. This is how you can empower yourself towards a positive body image through clothing.

At Amydus, we believe that by being confident and comfortable in your skin and the clothes you wear, you can boost and encourage not just yourself but the people who come across you. Hence, our clothing brand is all about creating fashionable clothes for all women with unique body shapes and sizes. Explore our curvy women clothing collection to find your signature style.


Q. How has the fashion industry impacted body image?

A: The fashion industry has promoted an ideal body shape and weight for an average woman and man. Models in the industry have to be tall and thin which has impacted the rest of the world to be the same way. This has led to an increase in depression and disorders like anorexia and bulimia among women. 

Q. How does fashion shape our identity?

A: Fashion is a huge part of a person’s identity as it reflects your character from the type of clothes you wear to the colour. A person’s sense of style reflects who they truly are. 

Q. What is an example of body positivity?

A: An example of body positivity is loving everyone’s unique body shapes and sizes, as well as being comfortable in your own skin. Embracing body positivity is wearing clothes that make you feel beautiful without worrying about your insecurities.

Q. Does body positivity improve mental health?

A: Yes, it does. It can promote confidence which can lead to happiness and freedom by being able to simply be comfortable with yourself and not limiting yourself inside the box that society has placed you in.